Brand New iPhones

Are you considering whether to buy a new iPhone or going for a refurbished? For many shoppers, choosing a refurbished Apple iPhone can be a more budget-friendly alternative without sacrificing quality.

Refurbished iPhones offer the same great features and performance as a the latest iPhones. But up to 70% cheaper.

We make professionally reconditioned and test all our devices. This ensures they meet high resale standards and like-new working quality. From battery health to software functionality, each phone goes through rigorous diagnostic checks. And only fully approved iPhones reach PhonesDirect's shelves.

Whether you're eyeing the latest Apple iPhone or a previous-gen model, buying refurbished has a heap of benefits. You'll still get reliable performance, warranty protection, plus better value. So before you buy a new iPhone, consider refurbished. It might just be the best iPhone deal for you.

PhonesDirect.com is the best place to buy a brand new iPhone in the UK. Offering the latest and greatest new iPhone models along with a long list of benefits.

12-month Warranty

We want to have your back so you can enjoy your purchase worry-free. That’s why all our phones new and refurbished come with a comprehensive 12-month warranty.

Free Next Day Delivery

You’re already spending big buying a new iPhone, we’re not charging you for delivery on top. Every PhonesDirect.com purchase gets VIP next day delivery completely free. So, you can expect your new iPhone fast.

Free 30-day Returns

Customer satisfaction is our main priority. So, if you change your mind you can return your device to us no questions asked within 30 days. As long as its still in its original sealed packaging.

Spread the Cost with 0% Finance

New iPhones are huge years long investments. So, we provide Klarna & Clearpay finance options with 0% interest. All regulated by the financial conduct authority.

Free Insurance

A phone is stolen every 2 minutes in the UK! And 40% of iPhone users damage their phones annually. All our iPhones come with 1 months free insurance to cover you at the time it would hurt most if lost or stolen.

Free Unlimited SIM

You’ll also receive a free unlimited SIM in each iPhone order. It may be a time for a new network plan as well as handset. So, activate the Phones4U SIM and get a whole month of unlimited completely free. You can retain your original phone number and its £20 p/m thereafter.

Looking to buy a new iPhone but not sure which one to pick? Choosing the right iPhone can be tricky. You might want the latest Apple iPhone or the best value for your money.

For great performance at a lower price, the iPhone 13 remains a solid choice. With strong battery life dependable cameras and super retina xdr display.

The iPhone 14 builds on that with crash detection and slight improvements in low-light photography.

The iPhone 15 adds a USB-C port, Dynamic Island, and better cameras. Making it a smarter mid-range pick.

For those ready to buy a new iPhone with the latest features, the iPhone 16 series is the most advanced yet. The iPhone 16 and iPhone 16e offer a streamlined experience with powerful A17 chips for better overall performance.

While the iPhone 16 Pro and iPhone 16 Pro Max deliver market leading performance. Pro-level 48mp fusion camera, stunning OLED displays, and the lightning-fast A18 Pro chip.

The iPhone 16 Plus is perfect if you love a larger screen and longer battery life but don’t need all the pro features. It blends everyday usability with the premium design and speed.

No matter your needs or budget, there's an Apple iPhone for you. Knowing what each model offers makes it easier to choose the right one. Whether you're buying brand new or refurbished, you'll find great options across our entire iPhone range.